Email marketing is one of the most powerful tools for bloggers. Whether you want to build relationships, drive traffic, or monetize your content, choosing the right email marketing software can make all the difference.
But with so many platforms available, how do you decide which one is best for your blogging needs?
This guide will help you:
Compare the top email marketing tools for bloggers.
Understand key features like automation, segmentation, and AI-powered personalization.
Choose the best platform based on your budget, blog size, and marketing goals.
Let’s dive in and explore 11 top email marketing software options to help you grow and monetize your blog!
Disclosure: When you buy through a link on this site, I may earn a commission at no extra cost to you.
Step 1: Kit (formerly ConvertKit)
The Best Choice for Bloggers and Creators
Kit is a favourite among bloggers because it’s built specifically for content creators. This tool is for you if you need an easy-to-use email marketing platform with automation and audience segmentation.
Automation Made Simple: Create email sequences and funnels effortlessly.
Tag-Based Segmentation: Organize subscribers based on interests and actions.
Landing Pages & Forms: Built-in templates to capture leads.
Monetization Features: Sell digital products and subscriptions directly.
Pricing: Free for up to 1,000 subscribers; paid plans start at $9/month.
Best For: Bloggers, content creators, and course sellers looking for an easy-to-use platform.
Kit offers a recurring affiliate program, meaning you earn commissions every month when you refer users.
“Grow your blog, automate your emails, and sell digital products – all in one creator-friendly platform.”
Get Started Here! Kit
Step 2: Mailchimp
Best Free Plan for Beginner Bloggers
Mailchimp is one of the most well-known email marketing tools, especially for bloggers starting on a budget.
Generous Free Plan: Up to 500 subscribers and 1,000 emails/month.
Drag-and-Drop Editor: Simple email creation for non-techies.
Basic Automation: Welcome emails, abandoned cart reminders, and more.
Pricing: Free for up to 500 subscribers. Paid plans start at $13/month.
Best For: New bloggers looking for a free, easy-to-use email tool.
“Launch your first email list with ease using Mailchimp’s free plan designed for new bloggers.”
Get Started Here! Mailchimp
Step 3: ActiveCampaign
Advanced Automation & AI Features
ActiveCampaign is one of the best options for powerful automation, AI-driven personalization, and advanced segmentation.
AI-Powered Email Optimization: Smart features to improve engagement.
CRM Integration: Track and nurture leads effectively.
Pricing: Starts at $29/month (no free plan).
Best For: Advanced bloggers and online entrepreneurs who need sophisticated automation.
“Unlock powerful automation and AI-driven personalization to send smarter emails that convert.”
Get Started Here! ActiveCampaign
Step 4: AWeber
Simple and Reliable for Small Bloggers
AWeber is a great choice for bloggers who want a straightforward, easy-to-use email marketing tool. It has been around for years and remains a trusted option for small businesses and content creators.
Drag-and-Drop Email Builder: No coding is needed to create emails.
Pre-Made Email Templates: Professionally designed templates to get started quickly.
Simple Automation: Basic workflows for welcome emails and follow-ups.
Pricing: Free for up to 500 subscribers; paid plans start at $12.50/month.
Best For: Bloggers who want a no-fuss email marketing platform that’s easy to use.
“Create beautiful emails and build your list with a platform that’s simple, stable, and beginner-friendly.”
Get Started Here! AWeber
” Grab the eBook that helps you choose the right email tools to grow your list, track performance, and automate your follow-up without the overwhelm. If you’re building an email strategy and want it to run smoothly behind the scenes, this guide will show you how.”
GetResponse offers more than email marketing; it provides tools for building landing pages, running webinars, and automating entire marketing campaigns.
Landing Page Builder: Create high-converting pages without extra software.
Webinar Hosting: Run live webinars to engage with your audience.
AI-Powered Automation: Smart sequences for better email engagement.
Pricing: Starts at $19/month (includes landing pages and webinars).
Best For: Bloggers who want built-in landing pages and webinar hosting for lead generation.
“Build landing pages, run webinars, and automate your email – all from one powerful platform.”
Get Started Here! GetResponse
Step 6: Moosend
Affordable with Powerful Automation
Moosend is a budget-friendly alternative that still offers powerful automation tools for bloggers.
Advanced Email Automation: Set up detailed workflows easily.
AI-Powered Email Personalization: Smart recommendations based on subscriber behavior.
Built-In Analytics: See how your emails perform in real-time.
Pricing: Starts at $9/month with unlimited emails.
Best For: Bloggers looking for affordable automation without sacrificing quality.
“Deliver targeted emails and advanced automation without breaking your budget.”
Get Started Here! Moosend
Step 7: Brevo (formerly Sendinblue)
Best for Transactional Emails
Brevo (formerly Sendinblue) is a strong contender for bloggers who need both email marketing and transactional emails (like password resets and order confirmations).
Pay-As-You-Go Pricing: Instead of paying monthly, you buy credits for emails sent.
Transactional Email Capabilities: Great for bloggers who sell products or run memberships.
SMS Marketing Integration: Send texts along with emails for higher engagement.
Pricing: Free plan available (up to 300 emails per day); paid plans start at $25/month.
Best For: Bloggers who need both marketing and transactional emails in one platform.
“Send transactional and marketing emails from a single, affordable platform with SMS capabilities.”
Get Started Here! Brevo (Sendinblue)
Step 8: Drip
Ideal for eCommerce Bloggers
Drip is specifically designed for bloggers who sell digital or physical products.
Deep Integration with eCommerce Platforms: Works seamlessly with Shopify, WooCommerce, and more.
Behaviour-based Email Targeting: Send emails based on user actions.
Revenue Tracking: See exactly how much revenue your emails generate.
Pricing: Starts at $39/month (includes unlimited automation).
Best For: Bloggers who sell products or run an online store.
“Track revenue, personalize messages, and automate email campaigns built for eCommerce bloggers.”
Get Started Here! Drip
Step 9: Flodesk
Beautiful Email Templates for Branding
Flodesk is a visually-focused email marketing tool that helps bloggers create stunning, on-brand emails.
Minimalist Drag-and-Drop Editor: Easy to design beautiful emails.
Flat Pricing Model: Unlimited subscribers for a single price.
No Tech Overload: Great for bloggers who want simplicity over complex automation.
Pricing: $38/month (unlimited emails and subscribers).
Best For: Bloggers who want aesthetically pleasing emails without complicated automation.
“Send stunning, on-brand emails with a flat-rate tool made for creators who love good design.”
Get Started Here! Flodesk
Step 10: MailerLite
Budget-Friendly with Strong Automation
MailerLite is a great option for bloggers on a budget who still need automation, segmentation, and landing pages.
Advanced Segmentation: Target specific groups of subscribers.
Drag-and-Drop Email Editor: Simple and clean interface.
Landing Page Creator: Build lead capture pages easily.
Pricing: Free up to 1,000 subscribers; paid plans start at $10/month.
Best For: Budget-conscious bloggers looking for automation and simplicity.
“Get powerful automation and clean design tools – all in a budget-friendly email platform.”
Get Started Here! MailerLite
Step 11: HubSpot Email
Integrated with CRM for Growth
HubSpot is a premium choice for bloggers who want to integrate email marketing with a CRM.
Powerful CRM Integration: Keep track of subscribers and their interactions.
Advanced Personalization: AI-driven recommendations and automation.
Best for Business Growth: Ideal for bloggers transitioning into digital products or services.
Pricing: Free for basic email marketing; premium plans start at $45/month.
Best For: Bloggers looking for long-term business growth with CRM integration.
Bonus Section: How to Choose the Best Email Marketing Software for Your Blog
If you’re still not sure which email marketing platform is right for you, consider these factors:
Budget: Do you need a free or premium tool?
Automation Needs: Do you require simple sequences or advanced workflows?
Design Preferences: Do you need beautiful templates or just a basic email editor?
Integration Requirements: Will you connect it with a store, CRM, or course platform?
Pro Tip: Kit or MailerLite is best for bloggers who are just starting out due to its simplicity and automation features.
“Integrate email and CRM to manage leads, personalize content, and scale your blog into a business.”
Get Started Here! HubSpot Email
Conclusion: Which Email Marketing Software is Best for You?
The right email marketing software depends on your blog’s goals.
For Beginners – Start with Mailchimp or MailerLite (affordable and easy to use).
For Content Creators – Choose Brevo or Kit (built for bloggers and creators).
For Advanced Automation – ActiveCampaign or GetResponse are strong choices.
For eCommerce Bloggers – Consider Drip for seamless store integration.
Ready to start? Sign up for a free trial of your chosen email marketing software today! Most platforms offer free plans or trials, so start experimenting and growing your blog audience now!
Ebook: Smart Tools for Email Growth & Automation
Choose the Right Tools to Build, Track, and Automate an Email Strategy That Grows With You
The right email software makes it easier to grow your list, engage your audience, and automate your follow-up, but only if it fits your goals and workflow. This eBook walks you through the tools and strategies that help creators build smart, scalable email systems from day one.
Here’s what you’ll learn inside:
How to pick email tools that match your business stage and goals
What features actually matter for growth, segmentation, and automation
How to automate without losing the personal touch
Ways to keep your email process simple, sustainable, and results-driven
